Record Breaking Year For WV Ford Dealership

July 24, 2010 posted by Matt

Toothman Ford is off to an incredible start this year and had the biggest first quarter in their more than 40 years in business. They acheived this success after switching their online SEO to JP Automotive Marketing. Consistent online visibility in the surrounding towns was the missing piece of the puzzle for the Grafton, WV Ford Dealership. JP Automotive Marketing finished the puzzle by helping them own the first page of Google search results for every vehicle that they sell. Launched the first week of January 2010 the new JPM system is the main cause for the dealer's profitable year so far.

Grafton is a small town placed away in the mountains of West Virginia about 15 miles from the nearest significant interstate. Without online visibility the bulk of potential clients who would browse the showroom were from that town. Toothman Fordís new website has earned the recognition of car buyers throughout the state. The neighboring town of Morgantown is home to the University of West Virginia, and college students represent a massive new part of likely buyers for Toothman Ford.

Toothman Ford is now seen for the search engines for all kinds of makes. Before, a search for 'Grafton Ford', Toothman would obviously show on the first page of Google. However a search for Toyota, Chevrolet, Honda or any other make in their pre-owned inventory would not be visible for any of Toothman’s vehicles. Now, a search for any brand in their town or surrounding areas Toothman Ford is visible for everything. Increased floor traffic means more cars sold.

The first quarter of 2010 has shown Toothman Ford the way of selling cars in the future. Toothman has made it to the light at the end of the tunnel. In this economy many business have went out of business or shuttered due to loss of sales especially in smaller towns. JP Automotive Marketing has helped this car dealership succeed against long odds.


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